Freelance Website Designer · Since 2016

I design websites that make businesses clearer, stronger and easier to trust.

I’m Abdul Mateen, a Pakistan-based website designer, WordPress developer and UI/UX designer. I now help businesses connect branding, responsive websites, custom CRM/web-app development, business automation and SEO into practical digital systems that are clear, useful and built for growth.

Read About Mateen ↓View My Portfolio ↗

Abdul Mateen, freelance website designer and WordPress developer

Available for selected projects

About Abdul Mateen

Self-taught by nature, structured by experience.

My career started with curiosity about computers, design and the web. Over time, that curiosity became a practical skill set across branding, website design, WordPress, Elementor, UI/UX, front-end development and now custom CRM/web applications through structured AI-assisted development and modern vibe-coding workflows.

Since 2016, I’ve worked on business websites, service websites, e-commerce experiences, redesigns and digital interfaces for clients and teams in different markets. More recently, I built Mateen Freelance OS, a working CRM that expanded my hands-on experience into custom dashboards, workflows, automation and product thinking. The goal stays the same: make the business easier to understand, operate and grow.

I work directly with clients, ask questions before designing and keep the process clear from brand direction and UI/UX through development, automation, responsive QA, SEO foundations, performance checks and launch.

Read my freelance journey ↗Explore a Website Case Study ↗View Upwork profile ↗

Since 2016 Design + Development

Turning curiosity into practical digital work for real businesses.

Core Skills

Design, development and UX tools used across real projects.

A practical stack built around responsive websites, UI/UX, WordPress and visual design.

HTML5

CSS3

JSJavaScript

WordPress

Elementor

Figma

PSPhotoshop

AIIllustrator

Working Rhythm

A focused path from brief to launch.

Simple, visible and practical.
A clear four-step rhythm from discovery through responsive launch.

01 · DISCOVER

Understand the business

Goals, audience, offer, references and the actions the website needs to generate.

02 · DEFINE

Structure the experience

Pages, information hierarchy, content flow, features and visual direction.

03 · DESIGN + BUILD

Create the interface

Responsive UI, interaction, WordPress/Elementor or lightweight front-end development.

04 · POLISH + LAUNCH

Refine and go live

Responsive QA, speed checks, SEO essentials, final polish and a clean handover.

Mission & Vision

Good design should reduce confusion, not add to it.

My approach is built around clarity, useful interaction and digital systems that support the real goals behind the business.

My Mission

Turn business ideas into useful digital experiences and systems.

Build clear brand experiences, responsive websites and useful digital systems that communicate the offer, reduce friction and give customers or teams an obvious next step.

My Vision

Make high-quality digital design and development practical for growing businesses.

Create branding, interfaces, websites and business systems that feel premium without becoming complicated, using thoughtful UX, maintainable technology and a process clients can understand.

Professional Experience

Experience shaped by real client work.

Remote collaboration, agency delivery and UI/UX work across international teams helped turn self-taught skills into a practical professional workflow.

2017 to 2021 · United States

The Web Gurus LLC

Freelance Website Designer

International website projects, client communication and remote delivery standards.

2020 to 2021 · Pakistan

Grownix Digital

Lead Web Developer

Client websites, team delivery, leadership and project coordination.

2022 · Singapore

Kuubiik

UI/UX Virtual Expert

UI/UX research, interface concepts, mockups, wireframes and WordPress execution.

Milestones

Progress backed by work, learning and recognition.

These milestones are part of the journey, but the work remains focused on solving the next client problem well.

Abdul Mateen receiving first position award in Computer Information Technology

01 Recognition

Education milestone

First-position recognition in Computer Information Technology.

Technical foundationDisciplineProblem solving

A foundation that strengthened the technical side of a creative career.

Abdul Mateen at Web Preneurs event at LaunchPad7

02 Community

Community & learning

Learning beyond the screen.

Industry eventsProfessional networkBroader perspective

Events, communities and professional conversations helped expand the way I think about business, technology and client experience.

Services

Digital services built around business goals.

From branding and UI/UX to responsive websites, WordPress, custom CRM/web apps, automation and SEO, every service stays connected to a practical business outcome.

Website Design & Development

Custom responsive websites, redesigns and e-commerce experiences focused on credibility, usability, SEO-ready structure and qualified enquiries.

Custom websitesResponsiveConversion focused

Branding & Visual Systems

Clear brand direction, identity systems and digital visual standards that help a business look consistent, credible and easier to recognize.

Brand identityVisual directionDigital assets

UI/UX Design

User-focused interface design for websites, dashboards and web applications, shaped around hierarchy, usability, accessibility and clear user journeys.

Figma UIUX structureDashboards

WordPress + Elementor

Flexible WordPress, Elementor and WooCommerce builds that are responsive, practical to manage and ready for long-term business growth.

Elementor ProWooCommerceCustom styling

Custom Web Apps + CRM

Custom dashboards, CRM systems, internal tools and workflow automation designed around the way a business actually operates, using structured AI-assisted development where useful.

CRMWeb appsAutomation

SEO + Performance

On-page and technical SEO foundations, Search Console and GA4 setup, performance improvements and content structure built to support sustainable organic visibility.

On-page SEOTechnical SEOPerformance

Beyond the Portfolio